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Mashpee real estate, Cape Cod real estate listings
Myth vs. Reality
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Fiction: MYTH #1
“Discount” brokers can do an adequate job selling real
estate.
REALITY
Promotional costs such as photographs; brochures;
newspaper, magazine, and TV ads; MLS insertion fees;
printing; direct mail; personally distributed
newsletters; professional support staff; Web-site
maintenance and fees; signs; bus benches; and more are
paid for by a full-service, full-fee agent.
Ask yourself:
- Will the discount broker offer a complete
marketing campaign?
- Does the discount broker have a staff to
personally attend to your specific needs?
- Does he/she have a proven track record of
success, or is he/she using the discounted
commission to win our business?
- Does he/she have the expertise to guide you
through problems that may develop during the
closing process?
- Will the discount broker be motivated during
difficult times to go the extra mile for you, or
will they move on to another deal that doesn’t
take so much of their time?
- Your home is an asset to a discount broker
and makes their phone ring. If your home sells,
they lose business. Why would they want to sell
your home for a discounted fee when they can
make more selling other properties?
Remember that you only pay a commission if and when
your property sells successfully. The supply of buyers
through your home will be very restricted if marketing
is limited.
Fiction: MYTH #2
Deborah Schilling’s Home Team sells a lot of real
estate. Perhaps they are too busy to pay attention to my
listing.
REALITY
Just as superior restaurants are busy at dinner time and
superior doctors have long patient lists, Deborah
Schilling’s Home Team’s success in marketing homes
provides us with many more homes to sell. Like good
restaurants and doctors, Deborah Schilling’s Home Team
has set up a top-flight team to assist with the routine
details to free up agents to devote the time and
attention required to sell your property successfully.
Deborah Schilling’s Home Team built their business one
satisfied customer at a time. For you to be another
satisfied customer who spreads the word about how well
you were served is our goal.
Fiction: MYTH #3
You should select the REALTOR® who says they can get you
the highest price.
REALITY
This is the oldest scam in real estate: Tell the seller
what they want to hear, act excited, and compliment the
home to get the listing. Then ask for a price reduction
in a few days—or even a few weeks. Don’t buy into that.
Insist on a written, well-researched market analysis.
Select your REALTOR based on credentials and track
record, and then use market data to decide on price.
NEVER SELECT AN AGENT BASED ON THE PRICE THEY
RECOMMEND!
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